Cellcom, Israel’s largest telecommunications provider, offers a wide range of services including internet-based TV. To support their OTT platform, Pillar contributed to player integration, backend optimization, and infrastructure scaling, ensuring stable, high-quality streaming across devices. Our team provided offshore development, recruitment services, and operational support to strengthen the platform’s ecosystem. Leveraging expertise in OTT backend, streaming protocols, and content delivery networks, we helped Cellcom deliver a seamless viewing experience to millions of users.